Meta Social Media Marketing Capstone

Project scenario

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign.

Summary

This report analyzes two Facebook ad campaigns for Calla & Ivy, aiming to boost website traffic via link clicks. An A/B test compared a 10% discount to free shipping.

Solution

Calla & Ivy sought to increase online sales through Facebook advertising. The initial campaign, offering a 10% discount, yielded a 1.1 ROAS. However, there was potential to optimize ad performance and achieve a higher return on investment.

Approach

An A/B test was implemented to determine which offer resonated better with the target audience. The second campaign, featuring free shipping, resulted in a 1.26 ROAS, demonstrating a more effective strategy for driving traffic and sales.